Cloud Food Essentials | Chef Branding and Website
Cloud Food Essentials creates chef-crafted lactation cookies that contain the essential macronutrients and vitamins needed to boost milk production in breastfeeding mamas. We teamed up with Taheerah, the professional chef and mama behind Cloud Food Essentials, to build a brand that is playful and uplifting, with a soft yet vibrant color palette.
Our goal was to create a brand that felt as nourishing and thoughtful as the product itself, while bringing more joy and personality to a category that can often feel clinical or overly functional. We developed a visual identity that balances softness with energy, using a vibrant yet approachable color palette and playful design elements to create a memorable presence. The messaging was crafted to speak directly to breastfeeding mamas in a warm, encouraging, and relatable way, highlighting the care and expertise behind each product. From the logo to the website, every element was designed to feel cohesive, welcoming, and full of personality while keeping the product front and center. The result is a brand that celebrates motherhood while making nutritional support feel approachable, enjoyable, and anything but boring.
PROJECT SCOPE
Brand Strategy
Logo Design
Brand Messaging
Website Copy
Website Design
Brand Launch
“Amari Creative helped elevate my business from good to amazing. The one downside? I wish I found them sooner!
They took the ideas I had for my brand and skillfully turned them into one beautiful, seamless vision that looked even better than I’d imagined. Now I have a stunning new brand I'm proud to show off. The time we've spent working together has been the best investment I've made in my business. I recommend Amari to anyone looking to step up their brand game (which should be everyone, really).”
– TAHEERAH, CLOUD FOOD ESSENTIALS (OXON HILL, MD)