What is branding

The term ‘branding’ seems to be a bit of a moving target these days. It used to be that branding referred only to a logo, a set of images, a slogan, a tagline and/or a product. While it’s true that all these things are a part of your branding, your branding is actually much, much more.

Take Starbucks for example.

Starbucks not only has one of the most recognizable logos in the world, but the experience is eerily the same whether you choose to enjoy your latte, in Seattle or in Mexico City.

How do they do that?

The answer is cohesive and consistent branding.

Their branding has changed the way we think and experience coffee. We’re all intimately familiar with the brand of Starbucks even if we’re not necessarily fans of it.

They can charge their customers more, and they're ok with it because we want the whole experience. They want the convenient drive-thru, the roasted coffee aromas, the taste, the leather armchairs, the whole shebang. Some of them even want to wake up 30 minutes earlier to make sure they can swing through on their way to work in the morning.

At Amari Creative, we want to make your brand as recognizable (and successful) as Starbucks!

Our three-pronged approach helps us clarify and distill exactly what your brand needs to convey to the world. First of all, we work with you to discover your Brand Identity. This is who you are as a brand, and what makes you unique among the competition. Next, we work with you to identify what the Brand Experience will be for your clientele. This is what people will think and feel about you and why they will choose working with you over the competition. The result of this foundational work will be your logo, tagline, slogan and whatever else your branding requires. The visual elements that represent your brand are your Brand Assets. Together, these three elements will give your brand the cohesive look, feel and experience through every touch point of your business.

Branding is fundamental to every successful business. Your brand defines who you are and tells your customers what to expect when they do business with you.

Are you ready for your brand to instill the same loyal love and trust that Starbucks has done for the masses? Let’s grab our own lattes and chat about how Amari Creative can serve your branding needs.