Brand Launch: Sloth Soap Co

Winter Mood Board Designed By Amari Creative.png
Sloth Soap Co branding designed by Amari Creative.png

Sloth Soap Co.

We are excited to share with you a recent logo design for a Colorado-based soap company!

Meet Sloth Soap Co. They make beautiful, natural soaps for all skin types. It’s clean, gentle, and leaves your skin feeling soft, so we needed a brand that reflected just that.

Caroline, the creator of the soap company, chose the name “Sloth” because sloths, by nature, are slow-moving creatures.  They take their sweet time to get anywhere, and that is perhaps their most endearing quality.

Sloth Soap Co. is here to remind us to slow down and savor each moment.  From a long shower, to an everyday task like washing your hands, we should all live a little more like sloths and turn each moment into a meditation opportunity.

For this brand, the color palette includes a mix of soft pinks, cremes, and warm, earthy tones. We chose a clean and minimal font for the logo, and, of course, we had to include the sweet, sleepy sloth face.

Want more? Follow along!


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We are a Colorado-based branding and design studio building everlasting brands for passionate entrepreneurs everywhere.


Brand LaunchAli Hicks-Wright