The Art Of Being Shareable
Ever wonder what makes some Facebook posts, videos, or blogs “go viral”, while you are lucky if you even get 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts.
EVERYONE LOVES INFOGRAPHICS
Whether you want to know more about how coffee is grown, or you’re looking for ways to boost your blog traffic, you’ll find a variety of infographics to fill you in.
These colorful, easy-to-read graphics share vast amounts of data while still entertaining an audience. By condensing numbers and stats down to easily digestible, bite-sized pieces, you can make valuable information highly understandable for any audience. Even better, your market will be happy to share (and share and share).
If you’re not artistic, or don’t have the skills required to create your own, you can hire designers to make infographics your audience will love.
Pro Tip: create an embeddable link for your infographic and encourage other blog owners to share it on their sites. You’ll automatically drive traffic from every site that posts your content.
CREATE VALUABLE POSTS
Writing a blog post? Don’t just skim the surface of a topic. Dig deep. Provide as much information as you can on the topic.
While some bloggers will tell you that shorter is better, the truth is, posts of 3,000 words are more likely to be shared than their shorter cousins. So don’t worry about attention spans. Readers have proven they want good info and don’t mind digging into a long post to find it.
LET YOUR PERSONALITY SHINE
No one wants to read or share another post that bandwagons onto the current, trending headlines. Not you and not your audience. Do you want to know why? Because that is what everyone else is doing.
What they do want (and what they’ll happily share with their friends and fans) is personality-driven pieces that aren’t afraid to take a stand.
That’s why coaches such as Kimra Luna and Marie Forleo are so popular. You know, simply by reading their content and watching their videos, what you see is exactly what you get. Nothing is hidden; there’s no “corporate speak” to be found.
It’s easy to form a connection with someone like that because you feel like you know them personally. And what do you do with your friend’s content? You share it, of course!
It doesn’t take much to be shareable. Just be yourself, be transparent, and be valuable. In short, just do what you’re already doing, only with a little bit more oomph!
This blog is brought to you by our guest blogger, Holly + Co.
Holly is the Founder of Holly + Co., a creative marketing agency, where she works closely with her team to organize, manage and strategize for small businesses; giving the entrepreneur their valuable time back. She has a diverse background, but all paths have lead to the same purpose, serving others selflessly. For this reason, she believes her calling in life is to help others find happiness and clarity within their business, while maintaining a balanced, healthy family life. Holly resides in Boise, Idaho with her fiance and adorable chocolate lab, Scout. You can find Holly online at: www.hollyandco.org or by emailing her directly at firstname.lastname@example.org.
Welcome to Amari Creative! We are a boutique branding and design studio specializing in inventing and building everlasting brands through stunning design, engaging storytelling, and strategic marketing.
Ali is the one-woman show behind Amari. She is a creative entrepreneur, a mountain dweller, beach vacationer, dog lover, and green chile enthusiast.
Ali loves nothing more than bringing her client's visual narratives to life.
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